Case Study — Prodege
Prodege
Building a UX Practice from the Ground Up — Design Systems, Team Leadership, and 53% Revenue Growth. Engaged as Sr. UX Manager to build a UX practice from scratch at Prodege — spanning B2B, mobile, and user acquisition design across the Swagbucks and Upromise platform family.
One manager, a 15-person team, three platforms
Engaged as Sr. UX Manager at Prodege to build and lead a 15-person multidisciplinary UX team from scratch — spanning B2B, mobile, and user acquisition design. Established the company's first Design System and branding style guide, and created a Product Sprint Playbook to train product teams in design-thinking methodology.
Prodege is a fast-growing technology company — not a Fortune 500 enterprise. This case study demonstrates that repeatable UX methodology drives measurable business outcomes regardless of company scale.
Design System & Brand Foundation
Built Prodege's first company-wide Design System and branding style guide from scratch — establishing consistent components, patterns, and visual language across B2B, mobile, and consumer products. Created a Product Sprint Playbook to train cross-functional product teams in design-thinking methodology, embedding UX practice across the organization.
Prodege Design System — company-wide component library and branding style guide
User Research & Journey Mapping
Led comprehensive discovery-phase research including user interviews, stakeholder interviews, persona-building, and qualitative/quantitative user testing. Mapped end-to-end user journeys to identify friction points in engagement and reward flows across Prodege's platform family.
User journey mapping — discovery-phase research informing product redesign
Upromise — Onboarding Redesign
Redesigned the Upromise onboarding experience to streamline user acquisition and daily engagement. Focused on reducing friction in the signup and activation flow to drive higher completion rates and long-term retention.
Upromise onboarding flow redesign
Upromise Homepage
Designed the Upromise homepage experience — a consumer-facing rewards platform helping families save for college. Balanced brand clarity, reward discovery, and conversion optimization across desktop and mobile.
Upromise homepage — consumer-facing rewards and college savings platform
Swagbucks Watch App
Designed the Swagbucks Watch mobile app experience — a video-based rewards channel driving daily user engagement. Streamlined the reward opportunity flow to increase video completion rates and points accumulation across the Prodege platform family.
Swagbucks Watch — mobile video rewards experience
A UX practice built from scratch, and the revenue growth to show for it
- Revenue grew from $47M (2020) to $72M (2021) — a 53% increase
- Built and led a 15-person multidisciplinary UX team from scratch
- Established Prodege's first company-wide Design System and branding style guide
- Created Product Sprint Playbook adopted by cross-functional product teams
- Led full discovery-phase research pipeline: interviews, personas, qualitative and quantitative testing