Disney

One designer, two products, three platforms

Engaged as sole Lead Designer Consultant in 2012 to design two independent product experiences for Disney: a consumer-facing vacation planning module and internal enterprise tools for Disney Studios. Worked directly with Disney's internal engineering team through the full UX lifecycle — from user interviews and research through wireframes, UI design, and worldwide release.

Plan & Price — Consumer Vacation Planning

Designed the end-to-end UX for Disney's Plan & Price vacation planning module — a consumer e-commerce experience allowing guests to build custom Disney World vacation packages. The flow included party size and travel date inputs, dynamic price ranges, resort recommendations, and a vacation comparison section. Delivered full UX lifecycle from user interviews through high-fidelity UI design to worldwide release. The product achieved a 200% conversion boost since launch, as reported by the Disney product team.

Plan & Price Module — "Create Your Disney Vacation" flow

Media Asset Management — Disney Studios Enterprise Tool

Designed a responsive Media Asset Management lookup tool for Disney Studios internal teams. The tool organized assets by department (Theatrical, In-Home, Others) with asset owner and platform visibility across business, tech, and IT teams. Delivered responsive wireframes across Desktop, iPad, and Mobile — a concept design that demonstrated how complex asset data could be surfaced simply across devices.

Media Asset Management — Responsive wireframes (Desktop, iPad, Mobile)

Marketing Event Calendar

Designed a responsive event calendar for Disney's marketing organization — a multi-channel planning tool showing color-coded events across Marketing, In-Home, Theatrical, and Distribution tracks. Delivered in three responsive views (Desktop, iPad, Mobile) including a mobile agenda-list variant for on-the-go access.

Event Calendar — Multi-channel marketing calendar with responsive design

Conversion growth and a consistent design system across three products

• Plan & Price: 200% conversion boost since launch (verified by Disney product team)
• Full UX lifecycle delivered: user interviews → research → wireframes → UI design → worldwide release
• Responsive design across Desktop, iPad, and Mobile for enterprise tools
• Sole designer working directly with Disney's internal engineering team

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